Audience Intent By Platform
The way users interact with social media varies depending on the channel they’re on. Someone scrolling Instagram is likely in a completely different mindset than when they browse LinkedIn. It’s important for us to understand audience intent per platform so we can create content that matches their mindset to encourage engagement. While there may be slight variabilities amongst our specific audiences, we can nonetheless benefit from understanding the general user intent per each social platform.
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Bayer Usage: Initiate and engage in dialogue with our community to take users further through the user journey with relatable storytelling.
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Bayer Usage: Demonstrate thought leadership, provide a window into Bayer’s culture and people, and humanize the company.
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Bayer Usage: A timely news engine to inform our audiences about new developments and have open discussions.
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Bayer Usage: Highlight original Bayer science with vibrant imagery and compelling storytelling.
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YouTube Bayer Usage: Support innovative storytelling and serve as an entertainment hub for video content supporting the brand narrative.
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Social Media Roles & Responsibilities