Brand in Space

is understood as a tool to express our corporate identity, brand values, culture and business strategy.

The environment is an important driver to raise awareness and likability.

Make use of this in all dimensions and contribute to Bayer’s value by bringing the corporate and brand strategy to life. Let´s unleash the full potential of our brand.

The options are diverse and cover a wide range of possible brand experiences.

Feel free to listen to our “Brand in Space Brand Skill Camp” episode, to find out more!

The following quick wins may help you to manage any kind of branded environment:

Focus on our Bayer Brand as the umbrella brand and our Mission, Health for all, Hunger for none.
Visualize our Brand Attributes: Visionary, Optimistic and Passionate, with a focus on visionary, by using a modern, colorful look and feel.
Connect to as much senses as possible – Visual, Verbal, Sonic
Contribute to our company goals by taking the topics innovation, sustainability, diversity, equity and inclusion into account.
– Our Mission & Strategy | Bayer Global
– Our Contributions | Bayer Global
– Our Code of Conduct | Bayer Global
– Diversity, Equity & Inclusion at Bayer | Bayer Global

In the following chapters you will find application examples and ready-to-use material for your inspiration.

As #TeamBayer can also learn a lot from your examples, it would be great to share these also with us.

Visual Environment

Our visual environment should be a place of encounter in which collaboration is key, and everybody feels welcome, whether a visitor or a #TeamBayer community member.

Exhibitions, Meetings & Events

Exhibitions, Meetings and Events provide our attendees with a sensory live or online live (virtual) brand experience and communicate a holistic understanding of the benefits Bayer brings.

Signage

Signage for most visitors of a Bayer site is the first visual touch point with our Brand. Visitors should immediately know they are with Bayer and be enabled to orient themselves.

Brand Experience

serves as channel and content!

It is the content provider for prior and
subsequent channels.

The basis for public attention and media coverage.

A utilization of full reach potential,
live, virtual and hybrid.

Our centerpiece of communication.