Digital Applications
Digital applications are designed to leverage a live communication experience with the Bayer brand. These digital tools allow personalized interactions with the target group and individually engage consumers to convert them from passive audiences to active participants.
Get inspired by our digital applications and see how you can adopt and adjust them for your local use.
Bayer Contribution App
The interactive Bayer Contribution App, a touchscreen presentation for employees and external audiences, highlights Bayer’s contribution to a better life and how we are engaging to help people thrive worldwide. Interesting stories and picture galleries provide insights into our corporate and divisional activities, our heritage and strategy, and our contribution to society. Just go to this preview and see how this digital tool works (optimized for Firefox browser).
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How can I use it?
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Multi-touch screens/digital touch points: This application is designed for screens located, for example, in lobbies, showrooms or meeting rooms. Digital touchpoints – Intro (PDF)
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Temporary installations on iPad or Multi-touch: You can adapt the app to your local needs and use the installation, for example, at fairs and events. Digital touchpoints – Temporary Installations: Info Guide (PDF)
How can I create my own content?
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You can easily create an individual selection of stories or even add new ones
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To plan your own content please contact bayer@contribution-app.com
Interactive World Map
See how strong Bayer’s presence is all over the world! This interactive World Map shows Bayer offices, R&D facilities, and manufacturing sites worldwide. To learn more about this fascinating tool click here (optimized for Firefox browser).
How can I use it?
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The World Map can be installed as a stand-alone application or combined with the Bayer Contribution App software.
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A multi-touch screen is needed.
How is Bayer using the most contemporary of media channels in its communication activities? Follow our social media story on this Social Wall or create your own. You can have a preview here.
How can I use it?
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The Social Wall can be installed as a stand-alone application on touchscreens or normal monitors, but cannot be combined with the other tools detailed here.
Where can I get it?
Please contact:
identitynet@bayer.com
Identity Shelf
The Identity Shelf highlights some of the most important milestones in the history of Bayer. Visitors can select different exhibits on the shelf and read the story about the selected brands and objects on a digital touchscreen. Get a glimpse of this fascinating digital tool here.
Where can I get it?
Please contact:
identitynet@bayer.com
Virtual Reality
In a virtual reality lounge visitors can watch four different 360° movies. Two of them tell stories of Bayer customers, who live in Kansas and Florida. By sharing their story they tell us what we are striving for – advancing health and nutrition for everyone. The other two are animated videos that invite you to dive into the world of bees or plants.
Branded swivel chairs allow the visitors to sit down while enjoying the movies. The chairs are equipped with an integrated surround sound system, a connective socket, and a holder for the virtual reality device.
Please contact:
identitynet@bayer.com
Welcome Wall
The Welcome Wall presents visitors with five constantly updated figures on the global population, the number of over-60s and people with high blood pressure worldwide, the amount of farmland per person, and the number of people suffering from insufficient nutrition.
Where can I get it?
Please contact:
identitynet@bayer.com
Ambient Branding
Please also visit our Ambient Branding section for inspiration about our interior design elements and their possible use. The Bayer brand screen is an additional digital tool you can easily adopt for your brand space. Find more information on the tool in the Ambient Branding section here.
Get inspired – how our digital tools can be used
Many countries have already adapted some of the digital tools and installed them in entrance areas and showrooms. If you have any best practice to share, please let us know!
Examples:
Please note: A Download via the App Catalog is no longer available.
If you have any further questions about this or any other section of Bayer Identity Net, please contact:
Animated Bayer Logo
Animating logos is a relatively new trend. These animations are easy to remember, attract a lot of attention, increase recognition and, if used effectively, can build a strong emotional bond.
The possible uses at internal and external events are extremely diverse: Animated logos can be used in presentations, on websites, in mobile apps, in video clips and in other media with dynamic content.
The design is catchy, dynamic and optimistic and very well visualizes the brand identity and the range of services of Bayer. Please use the animated version of the Bayer logo wherever you feel it is appropriate. The animation is available as 6-, 10- and 20-seconds versions.