Our Verbal Identity

Our Verbal ldentity refers to the way we talk to each other within our company, about Bayer – internally and externally – and to the outside world, especially in communications and advertising.  When it comes to communications, it is crucial to understand each other and to be understood by others. Therefore, we provide you with ideas and helpful suggestions on how to speak and communicate consistently and appreciatively, with ‘one voice’, according to the characteristics of our brand personality in being visionary, optimistic and passionate.