These guidelines define the principles of utilization of our employer branding design in online banners to ensure the proper use of Bayer’s employer branding visual identity.
Design of headline and graphic device
The employer branding compositions are based on the interaction of two elements: the headline and the graphic device. The design and the colors used depend on the image chosen. Headline design and graphic device
Vertical online banners
Banner 220 x 700 pixel
Horizontal online banners
Banner 800 x 150 pixel