Image Advertisements
Image advertisements promoting our employer branding must create a strong impression and possess high stopping power. We use inspiring full-scale images in combination with a communicative headline in order to bring the vision of Bayer’s employer branding to life.
Design of headline
The headline always consists of two prompts: the hero headline and ‚Be Bayer‘ as unchangeable element. The design and the colors used depend on the image chosen. Headline design
Ready-to-use image-ads
In the download section you’ll find ready-to-use Image ads in DIN A4 format (210mm width x 297 mm height).
Examples
A4 portrait page structure
The width of the Bayer Cross is 1 B. The logo is placed in the top-left corner, leaving a gap of 0.5 B to the top and 0.5 B to the left-hand side.
The height of the tagline is 0.15 B. It is placed in the bottom-right corner, leaving a gap of 0.5 B to the bottom and 0.5 B to the right-hand side.
B is equivalent to 12% of the shorter side of the format.
Inclusion of QR codes
A QR code can be integrated to increase the impact of the advertisement. The QR code can be placed in the bottom-left corner, leaving a gap of 0.5 B to the bottom and left-hand side on a white or transparent background. The QR code has a minimum size of 10 mm.
If you have any further questions about the employer branding section of the Bayer Identity Net, please contact: