Brand Case Studies

Make a better use of our Bayer brand or get further insight into what our branding principles look like in practice. In this section, we bring you stories of inspiring and successful brand executions, from both within and outside Bayer. Hear the inside view from the people responsible, and get ideas for your own branding projects. Do you have something you’d like to see featured here? We are always looking for more examples of powerful branding projects, whether it’s from your team or country organization, a different division within Bayer, or even another company. Get in touch to share your suggestions at