Employer Branding

Employer branding attracts and retains top talent by positioning Bayer as an authentic, engaging, and attractive employer. It highlights job opportunities and our work environment with targeted messaging to set us apart from competitors.

Playing a key role within the House of Brand and the overall brand strategy, employer branding fosters positive relationships with potential talent, inspires individuals to apply, and helps us retain the best employees for the long term.

In the following section, you’ll find everything you need to explore our employer branding strategy in depth. Learn how we communicate effectively with our target audiences and transform this strategy into impactful branding and talent marketing materials. Together, we can shape the Bayer brand, positioning it as the employer of choice within the life sciences industry and beyond.

Be You. Be Bayer.

Our employer branding should reflect the work we do, and give us the flexibility to describe what it means to “Be Bayer” in every corner of our business, all the while connecting it to our mission and LIFE values.

Employer Value Proposition

The Bayer Employee Value Proposition (EVP) represents our promise to current and future employees, articulated through clear messages that capture both today's reality and our vision for the future.

Segmented communication

Only through a profound knowledge of the individual target groups we will succeed in attracting and retaining the right candidates for Bayer.

Examples & Templates

Building on the distinctive elements of Bayer’s corporate visual identity, the Bayer employer brand design leverages own and differentiating components.