Internationalization and localization refer to the process of adapting an app to a specific country or region. This includes language, currency, date formats, etc., but can also entail adjusted functionality, for instance, to comply with national laws. Internationalization is a critical success factor for mobile apps.


The app should be implemented in such a way that it reflects the phone’s local setting. Dedicated apps per country are not recommended. The app store listing can be localized as well including the app name, description, keywords, what’s new, support website, marketing website, privacy policy and screenshots.