A Guide to Safe and Smart Image Generation

Today, it is hard to miss the impact of generative AI, whether at work or in our personal lives, reading the news or browsing social media. And one particularly prominent area is AI image generation.

Look around for answers on questions such as what our brand looks like or why this is important and find rough guidelines on how to use it. We invite you to make the Bayer brand story yours and join the #teambayer.

Brand Education

Why a strong Bayer brand is so important

What is the purpose of a brand? Why do we need a strong one? And how Bayer employees can really contribute to it? Let’s dive in…

What about the Bayer brand?

Overall, we have a strong brand at Bayer. To people outside the company, the Bayer brand stands for scientific expertise, high quality, and the delivery of trustworthy products that people benefit from.

How you can help

Bayer’s brand strength and value isn’t just the domain of the branding or marketing teams. It’s something everybody in our company can contribute to unleash the full potential of the Bayer brand, no matter who they are and what they do.

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E-Learning

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module.

Brand Training

The stronger the brand its reputation the better it supports our business sucess. Learn everything you need to know about our brand.

Brand Café

Are you eager to connect with like-minded Bayer brand enthusiasts?

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com

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Brand Case Studies

The brand advantage: A catalyst for growth and impact

Brands reflect the business, products and people they represent. But the causation also works the other way round: brands drive recognition, results and growth.

The new Bayer brand experience

Dive in and learn to unleash our full brand potential.

SeedGrowth

Once, there was Bayer SeedGrowth. Now, there is SeedGrowth: a product team identifier in crop protection. See how to communicate more effectively when putting the focus on strong product brands under the umbrella of the Bayer brand.

WOMEN I Bayer

A creative use of the Bayer Cross, a fusion into the female gender symbol, and many questions! What do we think about it?

Bayer Brand Value Reaches all-time High

Bayer is one of the strongest and most valuable brands in the world. This is confirmed by the latest Brand Financial Global 500 2025 Report, which was published in January.

Brand webinars: Coming to a place near you

After a series of two branding webinars for marketing colleagues of our three divisions in Romania, Bulgaria and Moldova, the Corporate Brand Management team is looking to bring their benefits to colleagues and business units across the Bayer world.

“Bayer says diversity”: A DE&I campaign in Korea gets people talking

“Bayer says diversity”: the DE&I campaign in Korea

Being people-oriented and inclusive is part of our brand personality at Bayer. The Korea team brought this to life with an interactive campaign focusing on diversity, equity and inclusion, and how we can enact it through the language we use every day.

Preceon® Smart Corn System

Revolutionary system, revolutionary use of the Bayer brand

Canesten and Bayer 04

An integrated campaign reaching soccer fans achieved its goals of leaning into synergies between Canesten, the Bayer brand and the Bayer 04 Leverkusen soccer club

Sustainability campaign for Aspirin Cardio

Would a campaign based on sustainability ever catch on? Aspirin Cardio was brave enough to do it, and it has set an example that many others could follow.

Inspiration: Deutsche Telekom

Should branding guidelines be rigid, or flexible? With its ‘Liquid Brand Design’ concept introduced in 2020, digital giant Deutsche Telekom managed to combine the best of both approaches.

Vegetables by Bayer

A success story harnessing the power of two seed brands Open configuration options

Global branding meets local

For a major milestone in the history of Bayer in India, an effort led by the country team and supported by global branding resulted in a memorable and successful campaign

The brand advantage: A catalyst for growth and impact

Brands reflect the business, products and people they represent. But the causation also works the other way round: brands drive recognition, results and growth.