Science for Better

China embraces ONE Bayer brand with a creative campaign

Look around for answers on questions such as what our brand looks like or why this is important and find rough guidelines on how to use it. We invite you to make the Bayer brand story yours and join the #teambayer.

Why is a strong brand important?

At Bayer, we have a strong brand. To make sure it stays strong, we need to drive its holistic identity and to improve its likeability. Why is this so important?

Why do we need you?

We’re going to improve the likeability of our brand and that is why your commitment and contribution is so important.

What does our brand look like?

We have a strong corporate brand. To make sure it stays strong, we’re going to improve its likeability.

How to represent Bayer

We are all the face of Bayer. That’s why it is important that you represent Bayer in a knowledgeable and on-brand manner.

Training

Graphic with speaker at the lectern and audience.

E-Learning

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module.