Consumer Health

Our broad end-consumers’ product portfolio includes many world-renowned  brands which have shaped the iconic Bayer brand. These products compete fiercely for customers’ interest and attention. That’s why they need a strong brand with an independent product presentation. This logic characterizes our successful end-consumer products. The Bayer brand is supporting this by its proven uplift potential.


Please consider the specific chapters concerning Advertisement and Literature, Product Websites, Promotional Items, and TV Commercials, Video and Audio Applications


Consumer Health brand logos and material

Consumer Health logos


Focused on consumer-centric innovation, our brands enable consumers to take charge of their everyday health needs to better care for themselves and those they love. Please see our link to the collection of our Consumer Health power brands.


Packaging Design

A product’s visual identity – especially packaging, advertising and display materials – communicates its uniqueness to end-consumers by means of the product logo, colors, visual style, etc. 


The design of end-consumer products – the products themselves, packaging and any additional information material – must comply with the our general rules and the rules which are combined in the PDF file which you can find in the right column of this web page. 


Please consider the specific chapter Packaging


eDam – Digital Asset Management

eDAM is a Digital Asset Management system which helps manage review, approval and lifecycle of digital marketing and external communication assets. The eDAM system accelerates the asset management and approval process at our Consumer Health Division. A one-stop shop for marketeers, review functions and partner agencies – so that more time can be spend on content rather than on administrative tasks.


For eDAM related queries please send an email to eDAM@bayer.com.