Product Branding


  • To ensure a consistent and successful brand management the following Product Branding Guidelines for the Pharmaceuticals Division were created. 

  • Basis of all existing and in future following Therapeutic Area Chapters are the overall Corporate Branding Guidelines. The subchapters will explain respective basics and principles but also shows visualized examples for your professional use.

  • We do start with a first chapter for Radiology. Other Therapeutic areas will follow.