Digital Marketing

To harvest the benefits of digital marketing, we need an operational model built for today’s digital world. Our Customer Websites leverage the strengths of a global organization while keeping flexibility and customer centricity. Our strategy becomes concrete and actionable with an integrated customer experience (ICX) defining our goals and implementation steps.

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Vision

Our vision is bringing websites to web experiences, boosting our customers’ perception. That’s why we call them “Customer Websites” – the digital bridge to our customer.

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Digital Goals, KPIs & Analytics

We have set up a standardized approach towards digital performance measurement including key performance indicators, specifically looking at owned media like our websites.

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Domain Naming Strategy

Protecting our brand requires to trademark it. Similar to our brand strategy and trademark protection, a domain naming strategy strengthens and protects our brand value.

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Domain Name Management

Domain name management at Bayer is a critical process and requires careful consideration of corporate branding, competitiveness, intellectual property and IT security.

Contact

If you have any further questions, please contact:

Matthias Lindecke

Enterprise Marketing Enablement Lead

Tel.

: +49 2173 38-3633

matthias.lindecke@bayer.com