Digital Marketing

To harvest the benefits of digital marketing, we need an operational model built for today’s digital world. Our Customer Websites leverage the strengths of a global organization while keeping flexibility and customer centricity. Our strategy becomes concrete and actionable with an integrated customer experience (ICX) defining our goals and implementation steps.

Vision

Our vision is bringing websites to web experiences, boosting our customers’ perception. That’s why we call them “Customer Websites” – the digital bridge to our customer.

Digital Goals, KPIs & Analytics

We have set up a standardized approach towards digital performance measurement including key performance indicators, specifically looking at owned media like our websites.

Domain Naming Strategy

Protecting our brand requires to trademark it. Similar to our brand strategy and trademark protection, a domain naming strategy strengthens and protects our brand value.

Domain Name Management

Domain name management at Bayer is a critical process and requires careful consideration of corporate branding, competitiveness, intellectual property and IT security.

Contact

If you have any further questions, please contact:

Matthias Lindecke

Crop Protection

Tel.

: +49 2173 38-3633

matthias.lindecke@bayer.com