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    Bayer Identity Net Community
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Identity Net // Brand Portal

  • Bayer Brand
    Brand

    The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.

    • Overview
    • Brand Model
      • Brand Model
      • Our Purpose
      • Our Vision
    • Bayer Cross
    • Visual Identity
      • Typography
      • Color
      • Graphic Device
      • Photography
      • Corporate Videos
      • Infographics
      • Bringing It All Together
      • Tips and Tricks
    • Verbal Identity
      • Corporate Language
      • Brand Tonality
      • Inclusive Language
        • Verbal Identity guidance for your language
        • Gender Sensitivity
        • LGBTQ+ Identities
        • Ethnic and National Origin
        • Age
        • Cultural Background & Education
        • Accessibility
      • Company & Divisions
      • Formality & Style
    • Sonic Identity
    • Brand Architecture
      • Brand Architecture
      • Trademark Management
      • Symbols and Custom Logos
      • Product Brands
    • Employer Branding
      • Our Strategy – The Need for Change
      • Our Principles – Be You. Be Bayer.
      • Our Approach – Based on Three Pillars
      • Our New EVP – Your Opportunities
        • Craft Your Unique Message
        • Understand Who You're Talking to
        • Use Relevant and Emotive Images
      • Our Persona Toolkit
      • Our Imagery – Impactful Storytelling
      • Examples & Templates
        • Design of Headline and Graphic Device
        • Recruitment Ads
        • Image Ads
        • Brochures
        • PowerPoint Presentations
        • Online Banners
        • Social Media
        • Live Events
        • Virtual Meetings
      • FAQ
    • Co-Branding
      • Co-Branding
      • Sponsorship
  • Brand Application
    Brand Application

    Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.

    • Overview
    • Brand Communication
      • ‘Science for Better’ identity principles
    • Advertising & Campaigns
      • Digital Advertising
      • Social Media Assets
      • Advertisements & Literature
      • Specific Campaigns
        • Behavioural Safety Campaign
        • Health & Safety Day 2022
        • CSR Campaign
      • Employee Publications & Customer Magazines
      • Promotional Items
      • Corporate Compliance Policy
      • e-learning Toolbox
    • Live & Experiential Branding
      • Digital Applications
      • Roadshows
      • Mobile Exhibitions
      • Permanent Exhibitions
      • Meetings & Events
      • Tradeshows
      • Ambient Branding
      • Live Communication Index
    • Outdoor & Indoor Branding
      • Signage Elements
      • Indoor Branding
      • Outdoor Branding
      • Ambient Branding
      • Vehicle Markings
      • Workwear
    • Office Applications
      • Stationery
        • Letterheads
        • Business Cards
        • Template Solutions
        • Company Security Cards
        • Address Labels
        • Conference Folders
        • Envelopes
        • Notepads
        • Presentation Cards
        • Stamps
        • Security Labeling
      • Presentations
      • Mail Footer
      • Mail Header
      • Media Material
      • Background Images
    • Merchandise
      • Promotional Items
      • Brand Store
  • Product Branding
    • Overview
    • Brand Architecture
    • Global Product Branding Guidelines
      • Advertisements and Literature
      • Product Websites
      • Packaging
      • Trade Fairs and Events
      • Promotional Items
      • Product Videos/TVCs
    • Crop Science
      • Crop Protection
        • Key Elements
          • Bayer Cross
          • Typography & Colors
          • Brand Logo/Brand Tag
        • Ads, Posters and Brochures
        • Roll-up Displays and Billboards
        • Promotional Items
        • PowerPoint Presentations
        • Packaging
          • Overview
          • Basic Packaging Design Elements
          • Small Bottle Labels: 50 ml, 100 ml and 250 ml
          • Bottle Labels: 500 ml and 1000 ml
          • Canister Labels: 3, 5, 10 and 15 liter
          • Carton Box
          • Outer Cartons
          • Special Packaging
        • BIOLOGICALS by Bayer
      • Legacy Monsanto Transition
        • Level 1
        • Level 2
          • Key Element Bayer Cross
          • Packaging
          • Ads Posters and Brochures
          • Roll-up Displays and Billboards
          • Promotional Items
          • Brand Websites
          • Key Element Product Brand Logo
        • Level 3
          • Key Element: Bayer Cross
          • Packaging
          • Ads, Posters and Brochures
          • Roll-up Displays and Billboards
        • Level 4 - Roundup Global
          • Brand Description & Position
          • Brand Mark
          • Brand Mark Creation Guidelines
          • Colors & Typography
          • Product Brand Mark Examples
          • Merchandising
          • Co-Branding
          • Legal Usage
        • Level 4 - Roundup 4th Generation EMEA
          • Brand Identity
          • Roundup Logo
          • Colors & Typography
          • Icons
          • Label Design
          • Print Design
          • Product Design
        • Level 4 - Roundup EMEA
          • Roundup Logo
          • Colors & Typography
          • Packaging Design
        • Level 4 - Packaging Guidelines
        • FAQs
      • Corporate Compliance Policy
      • Digital Marketing
        • Our Vision
        • KPIs & Monitoring
        • Domain Naming Strategy
        • Domain Name Management
      • ImageBank
      • Packaging Artwork Creation Guidelines
        • Process Overview
        • Label Author
        • Agency
        • Printer
    • Pharmaceuticals
      • Radiology
        • Bayer in Radiology Common Look
        • Branding Overview
        • Devices & User Interfaces
        • Packaging & Labeling
      • Packaging
    • Consumer Health
  • Digital Channels
    • Overview
    • Strategy & Principles
      • Strategy
      • Paid Media
        • Aligning Paid Efforts
        • Paid Media Process
      • Community Engagement
        • Community Engagement
        • Bayer Community Guidelines
        • The Community Engagement Virtual Team
        • Engagement Escalation
        • Tonality Best Practices
        • Crisis Communication & Adverse Events
        • Sample Comments Policy
        • Muster Nutzungsregeln
        • Active Online Listening
      • Inclusion & Diversity
        • I&D Visual Direction
        • I&D Copy and Language Direction
        • Content Considerations for I&D
        • Glossary & Resources
      • Data Privacy
      • Image and Multimedia Copyright
      • Related Regulations
      • Reporting
        • Reporting and Analytics
        • How We Approach Reporting
        • Understanding Goals, Strategies, Objectives, & Tactics
        • Tools for Management
        • Finding Your Reporting Rhythm
        • Reporting for Website Performance
        • Reporting for Social Media
        • Reporting for Community Engagement
        • Reporting for BayerNet
        • Reporting for Paid Media
        • Reporting Resources
        • Reporting FAQs
    • Websites
      • Introduction
        • Strategy
        • Website Management
        • Specific Guidelines
      • Getting Started
        • Website Approval
        • Domain Names
          • Website Domains
          • Managing Domains
        • Legal Notices
          • Summary and Objectives
          • Terms of Use
          • Imprint Requirements
        • Data Privacy Requirements
        • Adverse Event Reports
      • Search Engine Optimization (SEO)
        • What is SEO?
        • How Search Engines Work
        • Search Intent
        • Creating Search-Optimized Content
        • Keywords as Thought Starters
      • Design
        • Design Principles
        • Key Elements
          • Overview
          • Bayer Cross
          • Navigation
          • Legal Notices
          • Typography
          • Favorite & Webclip Icons
        • Product Websites
        • Corporate Websites
        • Topical and Campaign Websites
      • Development
        • I&D for External Websites
        • Functions & Services
          • Websites Statistics
          • E-Mail Services
      • Operations
        • Availability & Reliability
        • Security
          • Secure Development and Hosting
          • Security Scans
          • SSL Certificates
      • Contacts
    • Intranet
      • Introduction
      • Domain Names
      • I&D for Bayernet
    • Social Media
      • Social Media at Bayer
        • Harnessing the Power of Social Media
        • Audience Intent by Platform
        • Channel Approval & Setup
        • Roles and Responsibilities
        • I&D for Social Media
        • Bayer Hashtag Strategy
        • Shutting Down a Social Media Channel
      • Facebook
        • Bayer Facebook Strategy
        • Facebook Structure & Governance
        • Facebook Channel Features
        • Facebook Channel Management
        • Facebook Creative Assets
        • Leveraging Paid Media on Facebook
        • I&D for Facebook
        • Facebook KPIs and Measurement
        • Facebook Hashtag Strategy
        • Facebook FAQs
      • Instagram
        • Bayer Instagram Strategy
        • Instagram Structure and Governance
        • Instagram Channel Features
        • Instagram Channel Management
        • Instagram Creative Assets
        • Leveraging Paid Media on Instagram
        • I&D for Instagram
        • Instagram KPIs and Measurement
        • Instagram Hashtag Strategy
      • Twitter
        • Bayer Twitter Strategy
        • Twitter Structure and Governance
        • Twitter Channel Features
        • Twitter Channel Management
        • Twitter Creative Assets
        • Leveraging Paid Media on Twitter
        • I&D for Twitter
        • Twitter KPIs and Measurement
        • Twitter Hashtag Strategy
      • LinkedIn
        • Bayer LinkedIn Strategy
        • LinkedIn Structure and Governance
        • LinkedIn Channel Features
        • LinkedIn Channel Management
        • LinkedIn Creative Assets
        • Leveraging Paid Media on LinkedIn
        • I&D for LinkedIn
        • LinkedIn KPIs and Measurement
        • LinkedIn Hashtag Strategy
        • LinkedIn FAQs
      • YouTube
        • Bayer YouTube Strategy
        • YouTube Structure and Governance
        • YouTube Channel Features
        • YouTube Channel Management
        • YouTube Creative Assets
        • Leveraging Paid Media on YouTube
        • I&D for YouTube
        • YouTube KPIs and Measurement
      • Employee Guide to Social Media
      • Data Privacy Requirements
      • Contacts
    • Mobile Apps
      • Introduction
        • Strategy
        • Specific Guidelines
        • Lifecycle
        • Roles & Responsbilities
      • Getting Started
        • Approval
        • Choosing A Supplier
        • Legal Notices
          • Introduction
          • Terms of Use
          • Imprint
        • Data Privacy Requirements
        • Checklist
        • Choosing a Platform
        • Classification
        • External & Internal Apps
      • Design
        • Principles
        • Navigation Concept
        • Naming Strategy
        • Bayer Cross
        • Launch Icons
        • Legal Notices
        • Scaling and Orientation
        • Splashscreen
      • Development
        • Principles
        • Prototyping
        • Connectivity
        • Internationalization
        • Testing
        • Multiscreen Development
        • Gestures
      • Distribution
        • Strategy
        • Checklist
        • Publishing
      • Operations
        • Monitoring
        • Statistics
        • Updates
        • Decommissioning
      • Examples
      • Inhouse Services
      • Contacts
    • E-learning
      • Overview
      • Introduction
        • Aims of this Guide
        • About E-learning
      • Analysis
      • Design
        • Design Phase
        • Layouts and Core Design Elements
        • Templates
      • Development
        • Development Phases
        • Authoring Tools
          • Overview
          • Web Standards
      • Implementation/Rollout
        • BayerNet | myServices Training Portal System Details
        • Implementation & Rollout Phase
        • SuccessFactors LMS / My Learning
          • System Details
          • Technical Standards
      • Evaluation
      • Other Considerations
        • Legal Notices
        • Information Classification
        • Client and Server Standards
        • Language and Localization
        • Deliverables
        • Mobile Learning
        • Co-Determination of the Works Council
        • Mandatory Training
        • Other Asynchronous e-Learning Scenarios
      • Contacts
    • Virtual Assistants
      • Basics
        • What are Virtual Assistants?
        • How do Virtual Assistants Work?
        • Benefits & Drivers
      • Strategy
        • Capabilities & Technologies
        • Use Cases
          • Roadmap
      • Implementation & Management
        • Building a Virtual Assistant
        • Roles & Responsibilities
        • Content Management
        • How to Enable Virtual Assistants
      • Demos
      • Regulatory Requirements
      • Data Privacy Requirements
      • Contacts
    • Chatbots
      • Data Privacy Requirements
  • Academy
    Academy

    Welcome to our Brand Academy.
    This is a place where you'll find educational content on how to increase the value of our brand.

    • Overview
    • Why is this important?
    • We need you
    • The Bayer brand
    • How to use it
    • Representing Bayer
    • Contact
    • Inclusive Language
      • How to Address People
      • How to Design Inclusive Campaigns
      • How to Style Written Text
      • How To: Make Multimedia Content Inclusive
    • Best Practice
      • Holistic Brand Management
      • 125 Years of Bayer in India: Global branding meets local
      • Vegetables by Bayer
      • Inspiration: Deutsche Telekom
      • Aspirin Cardio: Sustainable branding is successful branding
  • Media Pool
    Media Pool

    Where to find numerous license free media assets

    • Access to Media Pool
    • Media Pool Introduction
  • Services
    Services

    Details of access and a change of password for external users and the news archive.

    • Overview
    • Bayer Identity Net
    • E-Cards
    • Account Request
    • Newsletter Registration
    • Newsletter Archive
    • News Archive
    • Contact
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Breadcrumb

  1. Home
  2. Product Branding
  3. Crop Science
  4. Digital Marketing

Digital Marketing

To harvest the benefits of digital marketing, we need an operational model built for today’s digital world. Our Customer Websites leverage the strengths of a global organization while keeping flexibility and customer centricity. Our strategy becomes concrete and actionable with an integrated customer experience (ICX) defining our goals and implementation steps.

Vision

Our vision is bringing websites to web experiences, boosting our customers’ perception. That’s why we call them “Customer Websites” – the digital bridge to our customer.

read more

Digital Goals, KPIs & Analytics

We have set up a standardized approach towards digital performance measurement including key performance indicators, specifically looking at owned media like our websites.

read more

Domain Naming Strategy

Protecting our brand requires to trademark it. Similar to our brand strategy and trademark protection, a domain naming strategy strengthens and protects our brand value.

read more

Domain Name Management

Domain name management at Bayer is a critical process and requires careful consideration of corporate branding, competitiveness, intellectual property and IT security.

read more
Contact
If you have any further questions, please contact:
contact_lindecke
Matthias Lindecke
Crop Protection
Tel.
: +49 2173 38-3633
matthias.lindecke@bayer.com
Last Updated: Wednesday, 6 January 2021
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