Engagement Escalation
Strategic Guidelines for Crisis Management
- Act in accordance with our research, policies and brand guidelines
- Carefully evaluate the opportunity, as well as the risks and unintended consequences
- Focus on the desired outcome
- Avoid actions that would ignite activist/troll activity and/or negative media attention
- Engage internal and external stakeholders quickly, when needed
- Show up when and where it makes sense
- Demonstrate openness, transparency and willingness to respond, when appropriate
- Be respectful and human
- Get the timing right
- Be aware of our surroundings
Escalation Process Scorecard
Escalation Mapping
You May Also Be Interested In:
Bayer Community Engagement Guidelines
The Community Engagement Virtual Team