Brand Mark Creation Guidelines

The Roundup® brand mark standard is the foundational mark of the Roundup brand.


Roundup brand mark standard


The “herbicide” descriptor and brand extensions are added when referring to products.


Roundup herbicide


Product brand name font color will vary. For new product brand names, please contact your hub Roundup marketing lead. Must be approved by Global Branding. Trademark status and appearance need to be checked for compliance with local and regional regulations.


Names ending in F, P, T, V, W or Y




Names ending in B, D, O, Q or S




Names ending in all other letters




Color options for product brand names

Product brand name font color will vary. For new product brand names use one of the three main corporate colors or a color from the color options below.


Pantone Black
RGB 0/0/0
CMYK 0/0/0/100


Cool Gray 6

Pantone Cool Gray 6
RGB 148/149/151
CMYK 0/0/0/50


Cool Gray 9

Pantone Cool Gray 9
RGB 109/110/151
CMYK 0/0/0/70



Pantone 130
RGB 252/177/23
CMYK 0/34/100/0



Pantone 7621
RGB 177/24/29
CMYK 0/98/90/30



Pantone 7461
RGB 0/139/204
CMYK 98/24/1/3


Dark Blue

Pantone 130
RGB 0/63/107
CMYK 100/57/90/47


If you have any further questions, please contact:
Matthias Lindecke
Matthias Lindecke
Crop Protection
+49 2173 38-3633