Branding

Discover the structure of the different kinds and levels within the Bayer brand universe and find guidance on how to prioritize our brands.

How to us the Bayer brand in different analog media – advertisement, information material, packaging, trade shows or promotional items – in a positive, clear and consistent way.

Please find the Product Branding Guidelines for the Crop Science Division here. Each section explains the fundamentals, shows examples and offers templates for download.

This section offers packaging guidelines for the Pharmaceutical brands and the Radiology Device Design Guidance.

Good packaging design that follows clear rules is essential for immediate brand recognition. Check out the end-consumer Packaging Brand Manual here.