Here you will find the Product Branding Guidelines for the Crop Science Division. They are based on the Corporate Guidelines. Each section explains the basics and principles, shows visualized examples and offers templates for professional use. The consistent implementation of these Product Branding Guidelines will ensure successful brand management and create synergies for our branding investments in a world of increasingly connected customer touchpoints.
New Introductory Video
This video visualizes the conceptual branding framework and helps with the consistent implementation of the five Bayer Endorser Brand Levels.