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Contact

Bayer Identity Net Community

Bernhard Grupp (PFGPP)

Main Contact identity Net

bernhard.grupp@bayer.com

Tel.:+49 175 3013540

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identitynet@bayer.com

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Identity Net Brand Portal

Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Product Branding
Digital Channels
Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Media Pool
Where to find numerous license free media assets
Account Request
Details of access and a change of password for external users and the news archive.

Here you will find the Product Branding Guidelines for the Crop Science Division. They are based on the Corporate Guidelines. Each section explains the basics and principles, shows visualized examples and offers templates for professional use. The consistent implementation of these Product Branding Guidelines will ensure successful brand management and create synergies for our branding investments in a world of increasingly connected customer touchpoints.

New Introductory Video

This video visualizes the conceptual branding framework and helps with the consistent implementation of the five Bayer Endorser Brand Levels.

Crop Protection Brand Endorser Level 1

Here you will find the guidelines to support your branding activities for Crop Protection products.

Legacy Monsanto Brands Overview

Overview of assignment of legacy Monsanto brands to endorser brand level 1 to 5.

Prominent Brand Endorser Level 2

Products: Asgrow Soybeans, DEKALB, Deltapine, DeRuiter and Seminis

Light Brand Endorser Level 3

Products: Dicamax, Xtendimax, Xtendicam

Roundup Global Brand

As Roundup is an international brand that retails in over 130 countries, there is a strong need for a global identity.

Brand Endorser Level 4 EMEA Roundup 4th Generation

Guidelines for the EMEA Roundup 4th Generation Zanussi/Sahara.

Brand Endorser Level 4 EMEA Roundup

Guidelines for product logo, colors, typography and packaging design.

Brand Endorser Level 4 Packaging Guidelines

Conducting the Business According to Applicable Law and Company Rules

Digital Marketing

To harvest the benefits of digital marketing, Crop Science needs an operational model built for today‘s digital world.

ImageBank

The ImageBank is the Crop Science media library and database to provide digital assets including Crop Science product logos.

FAQ

The FAQs provide you with quick answers to the most important questions.

Your key contacts for:

lind

Crop Protection
Matthias Lindecke
Tel: +49 2173 38-3633
matthias.lindecke@bayer.com

breuer_contact

Packaging
Frank Breuer
Tel: +49 2173 383523
frank.breuer@bayer.com