Science for Better

Sven Theobald, Head of Corporate Brand Management, and Wolfgang Stippler from the Insights Generation Team, responsible for the Global Brand Tracking, share their views on the current performance of the Bayer brand and how it is being measured.

An integrated campaign reaching soccer fans achieved its goals of leaning into synergies between Canesten, the Bayer brand and the Bayer 04 Leverkusen soccer club

Bayer is committed to building and sustaining a culture of diversity, equity and inclusion. As a life science company, we are committed to improving and empowering people’s lives – expressed by our purpose ‘Science for a better life’.

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in the My Learning portal.