‘Science for Better’ is our brand communication platform to articulate, unite, and elevate our unique Bayer brand. Make use of the templates and assets to tell the story of our Company of Missions.
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New Company Profile out now
The Company Profile has been updated to reflect the financial figures of the year 2022. It offers state-of-the-art charts which you can use for your presentations internally and externally.
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Our Brand needs One Voice
Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in the My Learning portal.
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Digital Business Cards
Users of the SAP ARIBA can now order the digital business cards as via the Territory online shop. For further information visit the Business Cards page.
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Logo Finder
Media Pool
For a convient search in the Media Pool, please use the magnifying glass icon in the top right corner.
A success story harnessing the power of two seed brands Open configuration options
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BAYER BRAND
Why our brand matters – and how we can support it
Sven Theobald, Head of Corporate Brand Management, and Wolfgang Stippler from the Insights Generation Team, responsible for the Global Brand Tracking, share their views on the current performance of the Bayer brand and how it is being measured.
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Best Practices
Inspiration: deutsche Telekom
Should branding guidelines be rigid, or flexible? With its ‘Liquid Brand Design’ concept introduced in 2020, digital giant Deutsche Telekom managed to combine the best of both approaches.
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BAYER BRAND
Inclusion & Diversity on Bayer’s Digital Channels
How we choose to communicate makes a difference. The words and visuals we use, as well as the ways we use them, have the power to make everyone who interacts with Bayer feel safe and included.