Sustainability campaign for Aspirin Cardio

Would a campaign based on sustainability ever catch on? Aspirin Cardio was brave enough to do it, and it has set an example that many others could follow.

Science for Better

‘Science for Better’ is our brand communication platform to articulate, unite, and elevate our unique Bayer brand. Make use of the templates and assets to tell the story of our Company of Missions.

New Company Profile out now

The Company Profile has been updated to reflect the financial figures of the year 2022. It offers state-of-the-art charts which you can use for your presentations internally and externally.

Graphic with speaker at the lectern and audience.

Our Brand needs One Voice

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in the My Learning portal.

Digital Business Cards

Users of the SAP ARIBA can now order the digital business cards as via the Territory online shop. For further information visit the Business Cards page.

Logo Finder

Media Pool

For a convient search in the Media Pool, please use the magnifying glass icon in the top right corner.

Media Pool

Popular Pages

Stationery

Letterheads

Design rules and templates for Bayer letterheads

BAYER BRAND

Bayer Cross

The Bayer cross is our most important brand asset. Our principles should help you to both apply and protect our logo.

EVENTS

Teams Backgrounds

Background image for both external and internal virtual meetings (e. g. via Teams)

OFFICE APPLICATIONS

Mail Footers

E-mail footers are used as signatures for all e-mails and provide binding information about the sender and the company.

Updates

Best Practices

Vegetables by Bayer

A success story harnessing the power of two seed brands Open configuration options

BAYER BRAND

Why our brand matters – and how we can support it

Sven Theobald, Head of Corporate Brand Management, and Wolfgang Stippler from the Insights Generation Team, responsible for the Global Brand Tracking, share their views on the current performance of the Bayer brand and how it is being measured.

Best Practices

Inspiration: deutsche Telekom

Should branding guidelines be rigid, or flexible? With its ‘Liquid Brand Design’ concept introduced in 2020, digital giant Deutsche Telekom managed to combine the best of both approaches.

BAYER BRAND

Inclusion & Diversity on Bayer’s Digital Channels

How we choose to communicate makes a difference. The words and visuals we use, as well as the ways we use them, have the power to make everyone who interacts with Bayer feel safe and included.