DMM – an easy tool to roll out your campaigns globally

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in the My Learning portal.

June is Pride Month: a time to celebrate the LGBT+ community worldwide. To make our support for Pride Month transparent to the public, we have adopted this version of the Bayer logo, usable for a limited period around the Pride Month.

Sven Theobald, Head of Corporate Brand Management, and Wolfgang Stippler from the Insights Generation Team, responsible for the Global Brand Tracking, share their views on the current performance of the Bayer brand and how it is being measured.

An integrated campaign reaching soccer fans achieved its goals of leaning into synergies between Canesten, the Bayer brand and the Bayer 04 Leverkusen soccer club