Advertising Standards

Ensure every advertising asset reflects Bayer's brand, values, and quality standards. Find the guidance, tools, and requirements for the correct use of our logo, imagery, typography, and other brand elements.

Social Media Advertising

Social Media Advertising

Social Platforms are analyzing and prioritizing content that is based on personal connections and interests (LinkedIn), authenticity and engagement (Facebook and Instagram), timeliness and relevance (X).

READ MORE
Two similar ads with a green smoothie, walnuts, and mangoes. One has a red overlay, the other green. Both read: "This is another text. It's slightly longer." Bayer logo included.

Digital Advertising

See the rules on how to use the Bayer Cross and the key elements in banner, digital media and social media.

READ MORE
A collage of Bayer promotional materials, including a contraceptive pill ad with a woman, and an anti-vector control product ad with another woman smiling.

Print Advertising

All print material published by Bayer must convey the company's unique style and display the instantly recognizable Bayer Cross.

READ MORE
Promotional Items

Promotional Items

Promotional items should convey the self-understanding of Bayer. They bear at least one Bayer Cross, either the stand-alone Bayer Cross or a product logo that includes the Bayer Cross as an element of the logo.

READ MORE
Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com