Use of the Bayer logo for external journalistic publications

The Bayer logo is one of the world's best-known trademarks. Logo, color scheme, layout elements, font style and image conception are the basic elements of our corporate design and symbolize our brand personality and strategy.


Bayer is a registered trademark of Bayer AG, Leverkusen. The use of the Bayer logo by third parties for the purpose of advertising or promoting sales of a company or product is only permitted with express written permission.


But we permit the use for journalistic purposes: Publishers of press publications may use the Bayer logo in the connection with news that affect our company.


Always allow a spyce of at least 1/4 of the logo diameter all around the square on which the logo sits.


The appeal and recognition of the Bayer logo is best developed when there is a free space around the logo of at least ¼ of the logo diameter used.


Please feel free to contact us if you have any questions about the use of the Bayer logo in external journalistic publications.



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