Bayer is committed to building and sustaining a culture of inclusion and diversity. This is reflected in the language we use in our internal and external communication. In the connected subpages, we share some suggestions on how to speak and write inclusively.
To sustain and grow our business around the globe, we require different business perspectives and valuable input from a variety of people. This leads Bayer on the right path to becoming a fair, inclusive, and diverse organization, which is part of our long-term strategy that fits with our brand's personality and overarching vision (Health for all, Hunger for none).
As a life science company, we are committed to improving and empowering people’s lives – expressed by our purpose Science for a better life.
This happens through our products and services – but in turn, it’s also how we communicate. The content we produce, and the everyday interactions we have with others inside, and outside of the company can impart our spirit of inclusion and diversity.
Inclusive language is a step in the right direction
Committing to implementing inclusive language throughout the company is crucial. It enables us to represent all the people and cultures we serve as an international company, as well as fully recognizing the Bayer community worldwide while harnessing the innovation and lived experience of all its participants. By implementing this we become greater as a result, and we are able to enjoy benefits such as greater scope for recruitment, improved employee engagement and retention, more fruitful customer interactions, and ultimately improved commercial performance.
How do I communicate inclusively?
In this section we provide recommendations and ideas on how to ensure that our language is inclusive of the following groups and identities:
Cultural Background and Education
We have added some practical examples to cover any concerns as well as outlining opportunities to identify when to use inclusive language for example, when addressing people, writing texts, and devising campaigns. Feel free to browse this section and find key points you need to produce effective and inclusive content.
For some quick general principles on how to ensure your language is both diverse and inclusive, please consult the box below and ask yourself the ‘key questions’ before you publish.
Keep in mind that inclusive language should always be paired with inclusive actions. Inclusivity isn’t about making us look good, it’s what we stand for. We strive to achieve a positive impact in a holistic way. Our Verbal Identity is just one important part of this.
Is my language inclusive? Four things to ask yourself
- Will everyone be able to read and understand it easily?
Is plain language being used? Does the design allow everyone to find and access information easily? Have I thought about accessibility?
- Does it make sense to people of different backgrounds?
Or are there cultural phrases, figures of speech, or references that not everyone will understand?
- Does it treat people as a whole?
Avoid focusing exclusively on a single characteristic. Have I made sure their voice and perspective are represented, not just mine?
- Have I checked for specific assumptions and examples of non-inclusive language?
e.g., about gender, sexuality, ethnicity, background, ability and age?
If you have any further questions about this or any other section of Bayer ldentity Net, please contact: