Welcome to the Bayer Code
This guide introduces our new visual identity — a design system built for a more connected, digital-first world. As we evolve to meet the changing needs of farmers, distributors, and the broader ag industry, so does the way we show up visually.
A First Look at the Code Design
See how Bayer Crop Science is bringing this new identity to life.
The Code Design is now the standard for Bayer Crop Science communications, replacing the older Brand Tag (with the exception of packaging for all regions during the transition period).
What is the Code?
The Code is more than a design. It’s a unified visual system that connects all Bayer Crop Science brands under one modern, flexible, and globally consistent look. Inspired by the Bayer corporate design, it’s built to support storytelling across all touchpoints — from digital experiences to field signage — and reinforce Bayer’s position as a trusted leader in innovation, sustainability, and system-wide ag solutions.
Why It Matters
It’s digital-first and built for today’s channels
It clarifies brand connection for our customers
It reinforces Bayer’s leadership in innovation and trust
It’s tested and proven to increase brand preference and clarity
How to Use This Guide
We’re here to help you apply the Code design correctly and confidently. In the chapters ahead, you’ll find guidance, examples, and tools to bring this system to life — whether you're building a campaign, updating materials, or briefing a partner.
This is more than a visual refresh.
It’s a strategic evolution that reflects where we’re headed — and how we continue to earn the trust of the people we serve.
Let’s get started.
