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Contact

Bayer Identity Net Community

Bernhard Grupp (PFGPP)

Main Contact identity Net

bernhard.grupp@bayer.com

Tel.:+49 175 3013540

If you have any suggestions or questions on how we can improve this site for you, you can leave a message above or send an email to:

identitynet@bayer.com

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Identity Net Brand Portal

Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Product Branding
Digital Channels
Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Media Pool
Where to find numerous license free media assets
Account Request
Details of access and a change of password for external users and the news archive.

Packaging and Labeling

The Chevron element is not included on packaging and labels to ensure a simple, easy-to-understand label structure. Printing is one color only (black).

Examples:

Two labels for sterile disposable syringes, containing product details like reference number, lot number, weight, and manufacturing dates. Includes QR codes and manufacturer information.

SD Box Label Example (Draft)

Two labels for Medrad Stellant syringes with detailed product, manufacturer, and usage information, including symbols and text in multiple languages, displayed side by side.

SD Primary Label Example (Draft)

CT Injection System operation manual cover with a labeled control unit and safety information.

EM Shipper Box Label Example (Draft) – Example A4 Cover with “Cut Out” Injector

SD Box Artwork Example (Draft)

If you have questions, please contact:

Radiology Packaging Team

Download

Bayer in Radiology Brand Guidlines 2020

(PDF, 23.3 MB)