Advertisements and brochures

There are numerous ways that the Code can be applied and create a unified look. Below are essential steps to guide your work with the Code Design in print applications.

Advertisements and brochure covers

Layout grid and Code size

Code sizing is determined by evenly dividing the vertical space into a 9- or 12-row grid. Depending on the canvas size, the Code may span multiple rows to ensure the minimum Bayer logo size is always maintained. » more
Select the Anchor version that provides su cient contrast with the background of your ad or brochure title. » more

Color concept

House Brands utilize 1 Color Gradients exclusively.
Lighthouse Brands have the exibility to utilize either 1 Color or 2 Color Gradients.
The color or colors are selected from the Bayer Color Palette, the product category color palette or the primary colors of the respective brand. » more

Placement of product logos

House Brand logos are placed within the Code. » more
Lighthouse Brand logos can be placed within the frame or the Code. » more

Typography

Our corporate typeface, speci cally designed for us, is Bayer Sans. Bayer Sans is available in a large range of weights and styles for Latin and Cyrillic based languages. » more

Brochure back covers

The Bayer Cross, the postal address and the Internet address are placed on the back cover of a brochure.

Placement of Bayer Cross

The Bayer Cross can be placed as part of the Anchor with a Code Bar at the bottom of the format. » more
If a Code bar doesn‘t t into your design, you can place the Bayer Cross on the left- or right-hand side of the format, depending on what best suits your speci c design. The full-color Bayer Cross must have a minimum diameter of 10 mm, even on the smallest DIN long format. » more