The front label contains the logo, the main product benefits with icons, the technical data, and the QR code.
The product logo is always clearly visible
The product benefits are presented using the icons and the associated text
The technical data relating to the product is shown in the gray area (country-specific)
A QR code is used
The quantity measurement and barcode are located in a green footer
The booklet contains the technical data and notices, and must be tailored to the country in question. The Bayer logo is located on the base label.
When it comes to advertising, the product benefits should be emphasized through the eye-catching use of icons.