Advertising & Campaigns

Our advertising materials give us an opportunity to showcase our brand, culture, and values to the world, giving people an insight into life at Bayer. Therefore, everything from the positioning of our famous Bayer cross logo to the images we use, and the typeface plays an important role in giving the right impression.

Digital Advertising

See the rules on how to use the Bayer Cross and the key elements in banner, digital media and social media.

Social Media Assets

The Toolbox offers a selection of templates for the most important channels.

Advertisements and Literature

Mandatory design elements for both product and corporate ads and literature.

Specific Campaigns

Campaigns give you a chance to really showcase a particular area of our business. Do it the right way with our branding tools.

Employee Publication & Customer Magazines

The essential corporate brand components also apply to these publications.

Promotional Items

Promotional items must be in line with Bayer’s self-understanding and aspirations, and also help to boost Bayer’s brand image in the recipients’ minds.

Corporate Compliance Policy

The Corporate Compliance Policy has been updated to reflect legal and business developments. The text has been revised and the layout made more user-friendly.

e-learning Toolbox

This toolbox intends to facilitate and support the local launch in countries, as it contains all global material as templates which can be adapted easily, hereby ensuring consistent messaging.

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com