How to use color

Our specific color palette is characteristic of the Bayer look. The use of the colors defined here helps to create a consistent and recognizable brand around the world. There are no specific color assignments for divisions or departments. In fact, extensive use of the color palette is encouraged.
Our color palette
The Bayer color palette consists of 12 colors plus white. The 12 colors can be split into three groups: blues, greens and purples. Each color is expressed by four hues; bright, core, mid and dark.
For example, dark colors can be used for text on white or light backgrounds. Body text is typically set in dark blue. The wide range of light and dark hues and the use of transparencies offer many design options. When overlaying photos with (transparent) color areas, for example to make text more legible, the overlaid image section should be taken into account and the image quality maintained.
White space
White is an essential element of our brand. In compositions and layouts, the deliberate, generous use of white space provides a sense of calm and confidence and a canvas against which the other brand colors have greater impact.
Preset color libraries are available for Adobe applications. To load the Bayer color libraries please follow these instructions:
-
Color Palette > Menu Command >
Open Color Library > Menu Command > Different Library ... -
Open target directory > Select corresponding “.ase” and load file.
The selected colors are now available in the color palette.
By using a pre-mixed library color, you ensure that the printer can match the formula precisely.
Instructions on how to integrate the Bayer CD colors into Office 2010 documents please find here.
If you have any further questions about this or any other section of Bayer Identity Net, please contact:
Color values
Dark hues
Bayer Dark Blue |
|
Pantone | 2380C |
RAL | 5011 |
RGB | 16/56/79 |
HEX | 10384F |
CMYK | 80/33/0/80 |
Bayer Dark Green |
|
Pantone | 553C |
RAL | 160 30 15 |
RGB | 0/68/34 |
HEX | 004422 |
CMYK | 82/30/65/76 |
Bayer Dark Purple |
|
Pantone | 518C |
RAL | 330 20 20 |
RGB | 68/50/71 |
HEX | 443247 |
CMYK | 55/88/32/63 |
Mid hues
Bayer Mid Blue |
|
Pantone | 2152C |
RAL | 240 40 30 |
RGB | 0/97/127 |
HEX | 00617F |
CMYK | 84/32/13/22 |
Bayer Mid Green |
|
Pantone | 7742C |
RAL | 6001 |
RGB | 43/102/54 |
HEX | 2B6636 |
CMYK | 71/5/92/45 |
Bayer Mid Purple |
|
Pantone | 5135C |
RAL | 4001 |
RGB | 98/73/99 |
HEX | 624963 |
CMYK | 36/68/24/31 |
Core hues
Bayer Blue |
|
Pantone | 2192C |
RAL | 5012 |
RGB | 0/145/223 |
HEX | 0091DF |
CMYK | 93/17/6/0 |
Bayer Green |
|
Pantone | 376C |
RAL | 120 70 75 |
RGB | 102/181/18 |
HEX | 66B512 |
CMYK | 57/0/100/0 |
Bayer Raspberry |
|
Pantone | 1925C |
RAL | 010 40 53 |
RGB | 211/15/75 |
HEX | D30F4B |
CMYK | 0/100/55/0 |
Bright hues
Bayer Bright Blue |
|
Pantone | 298C |
RAL | 240 70 30 |
RGB | 0/188/255 |
HEX | 00BCFF |
CMYK | 71/0/0/0 |
Bayer Bright Green |
|
Pantone | 2299C |
RAL | 110 80 70 |
RGB | 137/211/41 |
HEX | 89D329 |
CMYK | 40/0/100 /0 |
Bayer Fuchsia |
|
Pantone | 1785C |
RAL | 3018 |
RGB | 255/49/98 |
HEX | FF3162 |
CMYK | 0/88/62/0 |
On screen color alternatives
There are alternative versions of some colors in our palette, exclusively for use in html text on screen. This is to ensure sufficient contrast for legibility. No tints of these colours should be used.
Bayer Blue Screen Text |
|
HEX | 0075A6 |
RGB | 0/117/166 |
Bayer Green Screen Text |
|
HEX | 108000 |
RGB | 16/128/0 |
Bayer Mid Purple Screen Text |
|
HEX | 6A4C72 |
RGB | 106/76/114 |
Bayer Raspberry Screen Text |
|
HEX | DE0043 |
RGB | 222/0/67 |
Detailed information on how to avoid wrong uses of the Bayer color palette:
Color gradients
Gradients are an effective way to add vibrant accents. When using gradients, it is recommended to keep the tone the same. For example, mixing blue with blue, green with green, or purple with purple works well. For good color transitions, mix a dark color with a medium color, a medium color with a core color, or a core color with a light color.
Blue gradients
Green gradients
Purple gradients
Color gradient examples
Gradients can be used to complement the flat colors or used on their own. Consider production capabilities and legibility when deciding whether or not to use a gradient as opposed to a flat color. The examples below show how to combine flat colors and gradients.









How it looks in practice
Find useful information on how to put all elements of the visual identity together and bring it to good and correct use to make our Bayer Brand stronger.
Treatments to avoid
Avoid using our gradients in following ways.


