Brand Level 3

Light Bayer Endorser

In this chapter, we are updating you on how to best integrate the legacy Monsanto brands into the new Bayer brand architecture, which requires diligence and care. Our combined portfolio brings new and exciting opportunities for our business. At the same time we have to ensure a “one face to the customer” approach without diluting the brand value. See how this applies to all endorser brand level 3 uses.

If you have any questions, please contact your expert.
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Matthias Lindecke
Crop Protection
+49 2173 38-3633