Brand Level 3
Light Bayer Endorser
In this chapter, we are updating you on how to best integrate the legacy Monsanto brands into the new Bayer brand architecture, which requires diligence and care. Our combined portfolio brings new and exciting opportunities for our business. At the same time we have to ensure a “one face to the customer” approach without diluting the brand value. See how this applies to all endorser brand level 3 uses.
Key Element: Bayer Cross
The Bayer Cross is one of the world’s most renowned and well-known trademarks. The value of our logo is very high and therefore protected worldwide.
Level 3 Products
If you have any questions, please contact your expert.