How to bring all together
Our brand assets consist of the Bayer Cross, our color palette, typography, photography and our graphic devices. Combining all these elements, creates a dynamic and progressive look and feel that is unique to the Bayer brand.
Define your application size, format and purpose.
Where appropriate select a relevant image that embodies our photographic style. (Otherwise, use flat block colors or backgrounds with gradations, or white.)
Use our typeface Neue Helvetica.
Apply the dynamic angle if appropriate.
Write an engaging or thought-provoking statement or short sentence.
Create a staggered headline.
How it works in practice
1. Choose the appropriate logo.
Ensure sufficient standout. Consider the clear space area around the logo.
2. Apply our color palette to backgrounds, text and the graphic device.
3. Choose a fitting font weight.
4. Find striking photography and create dynamic crops.
5. Consider the use of our graphic device.
6. Where appropriate create a zoom effect, by re-cropping a repeat part of the photograph.
7. Apply our dynamic angle where appropriate.
8. Write an engaging or thought-provoking statement or short sentence.
9. Apply all elements to the composition.
10. Where appropriate place the Bayer Cross in an appropriate area of the composition. Ensure standout and consider the minimum clear space area around the logo.