The Code is a unified visual system that connects all Bayer Crop Science brands under one modern, flexible, and globally consistent look.
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Brand Architecture
Our brand architecture helps us to organize, prioritize, and communicate our portfolio in a way that drives growth and delivers meaningful value for our customers.
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Contact
If you have any further questions, please contact:
The design guidelines for brand logos are mandatory and apply to logos across all product categories and services in print and digital applications.
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Code Design Concept
The Code is a visual design language that can represent any possible tailored combination of brands, inputs, insights, technologies, traits or services.
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Code Design Application
The Code design scales to meet all needs from print to digital executions.
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Archive: Brand Tag Design
The Code Design is now the standard for Bayer Crop Science communications, replacing the older Brand Tag (with the exception of packaging for all regions during the transition period).
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Roundup Brand Guidelines
Global and EMEA guidelines for product logos, colors, typography and packaging design.
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Digital Marketing
To harvest the benefits of digital marketing, Crop Science needs an operational model built for today‘s digital world.
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ImageBank
The ImageBank is the Crop Science media library and database to provide digital assets including Crop Science product logos.
