YouTube KPIs and Measurement

Measuring Success for YouTube Content and Activity 

Performance analysis should occur regularly and strongly influences content creation and distribution approaches. 


KPIs to consider on YouTube: 

When building awareness:​

  • Watch time 
  • Average percentage viewed / average view duration 
  • Audience retention​
  • Keywords


When converting

  • Re-watches (specifically for longer videos to gauge interest in specific topics in video)
  • Engagement​
  • Click-through rate​
  • Playlist engagement​
  • Channel subscribers


Track your post performance insights through Sprinklr


Bayer’s channels are integrated into the platform, making insight tracking consistent for better collaboration and overall global alignment.


Visit the modern engagement reporting dashboards within the Sprinklr platform for specific KPI tracking. 

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Contact the Channels and Amplification team for license requests:


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