Advertisements, Posters and Brochures

All these different media have specific requirements. That’s why good readability, top-quality design and customer relevant content are crucial in motivating a customer to start reading.

 

The Brand Tag is used in the design of all advertisements, posters and brochures. Templates in various formats are available to facilitate design work.

 

Bayer Cross dimensions in different formats

The »B-ratio«

The »B-ratio«
The diameter of the Bayer corporate icon is used as a unit of measurement. One of these units is known as a "B".

The basic element for the size and placement of the Bayer Cross is the »B-ratio«, which varies for different formats.

To get your B, divide the shorter side of the format by the »B-ratio«.

Alternatively, you can use the list for the most common formats to find the matching »B-ratio«. If your format is missing, please use the »B-ratio« value of the closest match.

Overview of »B-ratio« for most common formats

ApplicationFormatB-ratioB-valueB-value
Advertisements,
brochure covers
vertical


 
100 x 210 mm
DIN A5
DIN A4
4.25 x 11 inch
5.5 x 8.5 inch
8.5 x 11 inch

1:7
1:10
1:10
1:7
1:10
1:10

14.3 mm
14.8 mm
21.0 mm
 




44 points
40 points
61 points

horizontal


 
210 x 100 mm
DIN A5
DIN A3
8.5 x 3.25 inch
8.5 x 5.5 inch
17 x 11 inch

1:7
1:10
1:10
1:7
1:10
1:10

14.3 mm
14.8 mm
29.7 mm
 




36 points
40 points
79 points

square210 x 210 mm
8.5 x 8.5 inch

1:10
1:10

21.0 mm


40 points

Postersvertical
 
DIN A3
DIN A2
11 x 17 inch
18 x 24 inch

1:10
1:10
1:10
1:10

29.7 mm
42.0 mm



  79 points
130 points

 

If your format is missing, please use the »B-ratio« value for the closest match.

 

Design of advertisements, posters and brochure front covers

Design of advertisements, posters and brochure front covers

 

Positioning of the Bayer Cross

You can place the Bayer Cross on the top or bottom on the left- or right-hand side, depending on what best suits your specific design. The Bayer Cross must never be placed in the middle.

Key Element: Bayer Cross

 

Minimum clear space

The minimum clear space to the external margin of the page and typografic elements is 0.25 B. The clear space can be increased, depending on what best suits your specific design.

 

Bayer Cross on specific backgrounds

To ensure optimal legibility, there are rules about which backgrounds and colors the logo may be placed on.

Key Element: Bayer Cross

 

Examples of advertisements, posters and brochure covers 

 

Design of brochure back cover

The Bayer Cross, the postal address and the Internet address are placed on the back cover of a brochure on the top or bottom on the left-hand side.

The full-color Bayer Cross must have a minimum diameter of 10 mm, even on the smallest DIN long format.

Key Element: Bayer Cross

Contact
If you have any further questions, please contact:
contact_lindecke
Matthias Lindecke
Crop Protection
Tel.
+49 2173 38-3633