Our brand websites provide a great opportunity to achieve our commercial communication objectives. Whereas the Bayer Cross identifies and endorses the Bayer umbrella brand, the product logo may always be placed on the left-hand side of the naming area. Product brand logo and Bayer Brand Cross involve a fusion of both brand values.
All commercial websites must respect the legal requirements and principles of data protection, secure development and operation.
Position of the Bayer Cross
The Bayer Cross is placed on the right-hand side of the header, leaving space in the naming area for the brand logo and title. The full-color, black and white Bayer Cross can be used.
The Bayer Cross must be linked to either the global Bayer Portal, www.bayer.com or the local corporate country portal.