Key Element: Bayer Cross

The Bayer Cross is one of the world’s most renowned and well-known trademarks.

 The value of our logo is very high and therefore protected worldwide. The guiding principles outlined here should help you to both apply and protect our logo.

 

Full-color, full-color reverse, black and white version

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Full-color positive (4c)

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Full-color reverse (3c)

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Black version (1c)

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White version (1c)

There are four color versions of the Bayer Cross. All elements of the Bayer Cross have a fixed size and position in relation to each other. The logo exists as a unique set of master artwork files.The logo options shown here are the only versions permitted.

The minimum size of the full-color version of the Bayer Cross is 10 mm in diameter. The minimum size of the single-color versions is 5 mm in diameter.

 

Minimum clear space

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Required minimum clear space: 1/4 of the logo diameter.

Always allow a space of at least ¼ of the logo diameter all around the square on which the logo sits.

Bayer Cross on colored and photographic backgrounds

 

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The full-color positive or black Bayer Cross can be placed on light photographic or light-colored backgrounds. The full-color reverse or white Bayer Cross can be placed on dark photographic or dark-colored backgrounds.

 

Examples

Contact
If you have any questions, please contact your expert:
contact_lindecke_10.jpg
Matthias Lindecke
Crop Protection
Tel.
+49 2173 38-3633
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Flexographic printing

A Bayer logo has been specifically optimized for flexographic printing, a process that facilitates the printing of packaging made of plastic, paper and cardboard.