Advertisements, Posters and Brochures
The Bayer Cross is used in the design of all advertisements, posters and brochures.
Bayer Cross dimensions in different formats
The »B-ratio«
The basic element for the size and placement of the Bayer Cross is the »B-ratio«, which varies for different formats.
To get your B, divide the shorter side of the format by the »B-ratio«.
Alternatively, you can use the list for the most common formats to find the matching »B-ratio«. If your format is missing, please use the »B-ratio« value of the closest match.
Overview of »B-ratio« for most common formats
|
Application |
Format |
B-ratio |
B-value |
B-value |
|
|
Advertisements, |
vertical |
100 x 210 mm |
1:10 |
10.0 mm |
|
|
horizontal |
210 x 100 mm |
1:10 |
10.0 mm |
|
|
|
square |
210 x 210 mm |
1:14 |
15.0 mm |
|
|
|
Posters |
vertical |
DIN A3 |
1:14 |
21.2 mm |
|
If your format is missing, please use the »B-ratio« value for the closest match.
Design of advertisements, posters and brochure front covers
Positioning of the Bayer Cross
You can place the Bayer Cross on the top or bottom on the left- or right-hand side, depending on what best suits your specific design. The Bayer Cross must never be placed in the middle.
Minimum clear space
The minimum clear space to the external margin of the page and typografic elements is 0.4 B. The clear space can be increased, depending on what best suits your specific design.
Bayer Cross on specific backgrounds
To ensure optimal legibility, there are rules about which backgrounds and colors the logo may be placed on.
Examples of advertisements
Design of brochure back cover
The Bayer Cross, the postal address and the Internet address are placed on the back cover of a brochure on the top or bottom on the left-hand side.
The full-color Bayer Cross must have a minimum diameter of 10 mm, even on the smallest DIN long format.
Key Element: Bayer Cross
