Brand Education @ Bayer – Our Brand needs One Voice
Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in Chinese, German, English, French, Portuguese, and Spanish language.
The Brand Education e-learning tool is offered for download in the right margin of this website. In six languages. These can be used for the externals with access to The Identity Net as well.
For employees the application is also reachable in the My Learning portal by using the short URL go/BrandEducation (for Bayer users only).
Unleash the full potential of the Bayer brand
We believe that everything you write, say, depict and do is a given opportunity to foster and grow our Bayer brand equity and value, ultimately unleashing its full potential. This means that it’s important we all speak the same Bayer ‘voice’. We want to operate as ‘ONE Bayer’, as it is a huge advantage to use one brand, with one purpose, one vision and one identity.
You are an ambassador of the Bayer brand
If you know what Bayer as a brand stands for, you can bring it across to your colleagues, customers, and business partners. The consistent use of our brand assets like the Bayer cross, distinguishes our activities from those of competitors and makes the activity unique.
The Bayer brand, our most valuable asset, exemplifies our culture, beliefs, and personality. It is important that we utilize it effectively and in the right way. Our brand is so much more than a logo: It represents us at every level.
Let’s give our brand the best support it needs and get started with the e-learning. Combined with a short quiz at the end, it offers an entertaining way for you to get to know our brand better.
Use this knowledge in combination with the Academy, the entire brand portal Identity Net, and you will become a true ambassador of the Bayer brand.
Get started right here!