Facebook Hashtag Strategy

Our Approach to Hashtags on Facebook 

Channel Overview 


Ideal number of hashtags per post: 0 (hashtags are not needed on most Facebook posts) Source


In the context of our hashtag strategy, Facebook is the least important channel due to the fact that users generally don’t search for hashtags. This is partially because most individual pages are private. Furthermore, a BuzzSumo study researching one billion posts concluded that posts including hashtags actually performed worse than those without. 


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