YouTube Creative Assets

On-Channel Videography for YouTube 

Before videos are published on YouTube, they are likely already following visual best practices for social channels or web. Below are general visual guidelines to ensure your video is optimized for YouTube to boost engagement.



Videography Guidelines

  • The look and feel of the images should match Bayer’s branding but also be artfully and wonderfully composed, with human elements when possible, interesting angles, details, and stunning imagery 

  • Opt for natural, clean and not overly edited imagery​

  • YouTube videos must maintain a 16:9 aspect ratio. Smaller videos such ​as 4:3 will be pillarboxed to fit.

  • Optimal Length: For the videos made specifically for YouTube, videos longer ​than 10 minutes are recommended. However, some videos are made for other purposes but are published to YouTube to add to the library of content topics. ​The most important factor, no matter the length, is audience retention.


Asset Specs

Image and video specifications for YouTube videos are ever changing. For the most up-to-date specification recommendations, visit the Sprout Social specification guide


YouTube Video Formats


  Video Player Live Video Video Story

Type of Content

Long form video that can be found in search​

Live video that can be found in search​ Short videos that can be found on the mobile app

Most Useful For

Long-form content/ content archiving​ Engaging on platform Driving on platform engagement​

Link to Website

Yes Yes No​, but you can link to YouTube videos within the story

Max Length

12 hours​    

Life Span

Permanent on profile​ Permanent on profile 7 days​


Videos are served in the feed and can be stand alone or in a carousel format​​ Viewers can click through a sequence of short clips and engage with interactive stickers on the video.​​ Live video shows up first for followers on stories. Only supported through mobile.​​


You May Also Be Interested In:


Leveraging Paid Media on YouTube

YouTube KPIs and Measurement