Exhibitions

Exhibitions provide our customers with a sensory live or online live (virtual) brand experience and communicate a holistic understanding of the benefits Bayer brings. In the following section we offer you materials to make Bayer tangible to different stakeholder groups, and to highlight the contribution Bayer makes to a better life. That is why we have created tools that will work for different live communication measures.

Mobile Exhibitions

Mobile exhibitions can be part of a planned tour or be used temporarily (e. g. in combination with a special event). Either way, the Bayer brand is presented as a hands-on, holistic experience for employees and external visitors. As the elements are constructed in a modular way, you can adapt them easily to a local space and even to any kind of product presentation. If the content or building concept need to be adapted to suit your specific locational requirements, we can work together to find the best possible adaptation for your specific site. Here you can find more information about the overall trade fairs rules.

Mobile Exhibitions and Congresses: Corporate Reputation Booth

The brand elements are unified in a single exhibition concept that can be used as a Corporate Reputation Booth for a 3D visualization of the Brand Beliefs. The repositioning of the brand is reflected in the design elements through colors and the material mix. The overall impression relates back to the Brand Attributes. Content-wise the concept includes an animation looped on a Screen or a LED wall with a brilliant long distance-effect that appeals visitors with its strong images and headlines. Moreover, our Contribution App can be integrated into monitor stations or tablets.

To support the countries in their work we have created a respective exhibit design manual for this Corporate Reputation Booth. This is the basis for creating and realizing corporate branding-compliant congress and stand-alone activities. If you are interested in creating a manual for your product or area, please contact us.

Thanks to its open architecture and versatile furniture the booth offers a wide range of meeting and presentation zones with a high degree of design flexibility, as illustrated here at BIO International in Boston.

The booth can be adapted to various sizes ranging from approx. 100 m² (e.g. at Cube Tech Fair in Berlin) …

… to just 30 m², e.g. at BIO Europe, Copenhagen. The corporate reputation content elements can be integrated into any booth size (e. g. the reputation loop that attracts visitors with strong messages and moving images download available to the left)