Exhibitions

Exhibitions provide our customers with a sensory live or online live (virtual) brand experience and communicate a holistic understanding of the benefits Bayer brings. Bringing content to people is also in post-COVID times a needs-oriented and thus relevant way to create a Bayer experience.

In the following section we offer you guidelines and materials to make Bayer tangible to different stakeholder groups, and to highlight the contribution Bayer makes to a better life. More information about overall guidelines you will find in Trade Fairs and Events.

Mobile Exhibitions

Mobile exhibitions can be part of a planned tour or be used temporarily (e. g. in combination with a special event). Either way, the Bayer brand is presented as a hands-on, holistic experience for employees and external visitors. As the elements are constructed in a modular way, you can adapt them easily to a local space and even to any kind of product presentation. If the content or building concept need to be adapted to suit your specific locational requirements, we can work together to find the best possible adaptation for your specific site.

To support the countries in their work we have created a respective Corporate Booth design manual. This is the basis for creating and realizing corporate branding-compliant congress and stand-alone activities.

Thanks to its open architecture and versatile furniture the booth offers a wide range of meeting and presentation zones with a high degree of design flexibility, as illustrated here at BIO International in Boston.

The booth can be adapted to various sizes ranging from approx. 100 m² (e.g. at Cube Tech Fair in Berlin) …

… to just 30 m², e.g. at BIO Europe, Copenhagen. The corporate reputation content elements can be integrated into any booth size (e. g. the reputation loop that attracts visitors with strong messages and moving images download available to the left)

The Corporate Design Guidelines can be found in various applications of marketing, like here from Talent Marketing at „Connecticum“

…or at “Woman & Work”

… and at „Einstieg Abi“

Related rules & applications

Meeting & Events

Digital Applications

Roadshows

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com

Downloads

Furniture details

(ZIP,9.5 MB)

Corporate Booth Design Manual

(PDF, 2.2 MB)

Links to Brand Communication assets

Enrich your event with these Brand creatives

Attract with the Animated Bayer logo

Permanent Exhibitions

A permanent exhibition is a brand experience installation in which the Bayer brand is presented in a dedicated space as a hands-on, holistic experience for colleagues and external visitors.

To get help in designing such a permanent exhibition, please contact us.

Below find some tools, that might inspire you for implementation in your foyer or alike. By clicking on the application names mentioned you will be guided to the respective chapter of IDnet to obtain more information.

Social Media Applications

Selected Apps

Publications, Stories and Podcasts

Docuseries: Bayer Stories

Podcast: Headlines of the Future

Podcast: The Tomorrow Farm

Podcast: Säen & Hören (German only)

Best practice

See how other countries have incorporated these and other tools in their headquarters. Feel inspired and decide what might be suitable to implement at your site.

To get help in designing a permanent exhibition please contact us

BayArena, Leverkusen

Basel

Bejing

Baykomm, Leverkusen – inform about 160 years of innovation and the Bayer heritage with the “Identity Shelf”.

Community Engagement Center, Saint Louis – the local adaption of “Identity Shelf” attracts visitors.