Shutting Down a Social Media Channel

There are some good reasons to shut down a social media channel, such as:

  • Content that is obsolete.
  • Major effort involved in maintaining / updating the channel.
  • Channel is rarely or never accessed.
  • Channel no longer fits in with your business, target group, or social media objectives.
  • There is a higher-level or related channel into which you could integrate your channel’s content.


Before you shut down your channel, please consider:

  • Would it be preferable to deactivate your channel rather than shutting it down?


REGARDLESS of whether you deactivate or shut down your channel, please follow these steps:

  1. Back up all your channel’s important content.
  2. Consider whether you need technical support from your IT department or should consult. with your legal department about the content.
  3. If necessary, consult with your data security or data privacy specialists.
  4. Set up a redirect to your new channel as needed.
  5. Inform users at least four weeks before you officially shut down the channel or move its content to a different channel. 
  6. Explain the reasons for shutting down the channel / transferring the content.
  7. Provide an email address (group email address) users can write to if they have questions.
  8. Thank your users for their participation and support. Showing your appreciation is an easy way to keep the shutdown/transfer positive, and gives you the opportunity to mention the good things that your channel had achieved or brought about.


If you have questions or need any help, please contact the Bayer Social Media Team


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