Roadshows provide our customers with a sensory live brand experience and aim to communicate a holistic understanding of the benefits Bayer brings. Combining gamification with information makes roadshows highly attractive to various age groups. The touring concept of a roadshow as such allows bringing content to people which is a low-threshold and needs-oriented way to create a Bayer experience.
This category includes touring shows that deliver a crisp overview of the most important topics Bayer is focusing on. As these roadshow elements are constructed in a modular way, you can easily adapt them to a local space. Details and requirements can be found in the Download area to the right.
Advancing the Future of Health and Nutrition
With five representative topics we provide an exemplary, entertaining overview of fields Bayer supports people in their daily lives. The exhibits can be integrated into simple walls in showrooms, foyers and museums, or used as stand-alone exhibits at trade fairs and events. Check out the detailed content here and download concrete information that will help you with planning your event and get to know the easy set-up of these appealing exhibition modules.