How and Why to Become an Advocate

We encourage all our employees to engage in social media and with Bayer channels. In addition to private contributions such as liking, sharing or commenting on our content, you also have the opportunity to become a social media advocate for Bayer. If you are an expert in your field and want to use social media professionally, this may be a great option for you to join the dialogue around topics that are important to you—and the world! This is also a great and genuine way to promote Bayer.


Explore more tips, tricks and best practices to make the most of your social media presence.


Make a Difference

A distinguishing feature of social media is the focus on users, who not only only consume but also produce content. If the content is relevant, well-informed and of good quality, individual users can develop their own follower base, increase their profile and help shape debates.

For Bayer, user-generated content is an effective way to reach our target audiences outside of official channels. That is why we have created the role of social media advocates who produce independent content and further Bayer’s goals.


Become an Advocate

Do you possess expertise in a field relevant for Bayer? Would you like to take an active role in social media? Then why not become a social media advocate for Bayer? As a voluntary subject-expert you will create your own content, build up your own network and increase your reputation in the process. Below you will find just some of the benefits of using social media professionally.


  1. Establish yourself as a thought-leader
  2. Show why you are proud of what you do
  3. Add value to your online community
  4. Recognize your network to build relationships
  5. Stay informed on latest trends and insights



There are currently no preconditions or set path to become a social media advocate. If you are an expert in your field and are enthusiastic about social media, then speak to your local communications team and your superior to evaluate the options. If you want to find out more or have any questions, please direct your emails to





Bayer’s Social Media Advocates


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