How and Why to Become an Advocate
We encourage all our employees to engage in social media and with Bayer channels. In addition to private contributions such as liking, sharing or commenting on our content, you also have the opportunity to become a social media advocate for Bayer. If you are an expert in your field and want to use social media professionally, this may be a great option for you to join the dialogue around topics that are important to you—and the world! This is also a great and genuine way to promote Bayer.
Explore more tips, tricks and best practices to make the most of your social media presence.
Make a Difference
A distinguishing feature of social media is the focus on users, who not only only consume but also produce content. If the content is relevant, well-informed and of good quality, individual users can develop their own follower base, increase their profile and help shape debates.
For Bayer, user-generated content is an effective way to reach our target audiences outside of official channels. That is why we have created the role of social media advocates who produce independent content and further Bayer’s goals.
Become an Advocate
Do you possess expertise in a field relevant for Bayer? Would you like to take an active role in social media? Then why not become a social media advocate for Bayer? As a voluntary subject-expert you will create your own content, build up your own network and increase your reputation in the process. Below you will find just some of the benefits of using social media professionally.
- Establish yourself as a thought-leader
- Show why you are proud of what you do
- Add value to your online community
- Recognize your network to build relationships
- Stay informed on latest trends and insights
Our Employee Advocacy Program
There are currently no preconditions or set path to become a social media advocate. If you are an expert in your field and are enthusiastic about social media, then speak to your local communications team and your superior to evaluate the options. We are planning to roll out a digital advocacy program in the second half of 2018. If you want to find out more or have any questions, please direct your emails to social.media@bayer.com.
The BayerNet app as the mobile version of the BayerNet allows Bayer employees to share Bayer social content pieces directly via their private channels. Please find here more information. If you want to find out more, please get in touch with Dieter Hilla.
Bayer’s Social Media Advocates
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Beth Roden has been an active advocate for a long time. Via Twitter she shares personal impressions relating to industry topics. Her main focus is on potential future challenges for agriculture and how these might be overcome.
The Twitter feed of Carlota Gómez focuses particularly on Bayer Crop Science. She also shares material from other divisions and business units with a clear focus on Bayer’s industries and relevant events.
Axel Steiger is a Bayer advocate on Twitter who uses his channel to provide insights into the Bayer world from his perspective. These include images and comments on specialist events and even visits to farmers’ fields. His followers also gain insight into other Bayer areas through content he shares.
In addition to posting articles and liking and sharing other posts, LinkedIn also lets you write your own articles. Dirk Backhaus´s article is an example of the added value this can create – namely, that his expertise in sustainability can be communicated to a specialist audience and at the same time pay in Bayer’s reputation.
As an advocate Bob Reiter – Head of Research & Development of Bayer Crop Science – has been offering insights into his field of expertise. His work and contribution to his field epitomizes Bayer’s drive and values to reach out and deliver messages about life and how to improve it for everyone.
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Most frequently asked questions
How do I become a social media advocate?
While there is no fixed procedure in place yet, Bayer will help you achieve your goals. Please contact your local (digital) communications department and/or your supervisor. Standardized guidelines will be introduced during the second half of 2018. For further information, contact social.media@bayer.com.
Am I allowed to use social media during my working hours as an advocate?
Bayer recognizes the opportunities that social networks have to offer, so their use is permitted on all internal devices. However, they should never interfere with your work. If you would like to participate professionally in discussions on social media, we support you through our advocacy program.