Bayer YouTube Strategy
YouTube is the world‘s second largest search engine after Google, with one billion people engaging across 88 countries and 76 different languages.
One Bayer Approach to YouTube
Because of its vast global reach, YouTube is a powerful tool to amplify Bayer’s voice to the world. More than just a repository for visual storytelling assets, YouTube is where we will use storytelling to visually explain topics and humanize our experts
This content will focus on how Bayer’s overall mission is in service to people all over the world.
Target Platform Audiences
All YouTube page content should target one or more of these audiences.
Includes consumers, general society, employees, patients, carers
Includes current employees, healthcare professionals, health retailers, farmers and researchers, scientists and academics.
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