Social Media at Bayer

At Bayer we embrace social media. Social media communications give us the chance to establish closer ties with our stakeholders, interact with our consumers and learn more about our target audiences. Our channels offer tangible experiences and relevant content for our target audiences. Through an active participation we can even shape how Bayer is perceived outside the digital world. And we believe our employees have to gain by engaging in social media, too.

Explore the Social Media Digital Guide

This guide is your key to social media at Bayer. It establishes a company-wide standard for all communication on social media. If you need help with setting up a channel, community management or if you are just looking for resources and inspiration, you have come to the right place.

Define Your Social Media Strategy

Developing a sound strategy is the critical first step to social media communications. Learn more about the critical inputs you need to think about for a comprehensive social media strategy.

Making Your Content Stand Out

Delivering relevant content to your chosen target audience is a skill you can learn. We will guide you step by step to show you what is important when creating content for Bayer social media channels.

Using Social Media Privately

All our employees are free to use social media as they see fit. However, if you are recognizable as a Bayer employee, your actions aren’t just personal—they also reflect on Bayer. We have summed up the basic guidelines here.

Get Active in Social Media

This guide contains lots of new extras, resources and information to facilitate your work in and around your social networks. We invite all Bayer staff and partner agencies to join our social media activities.

All business units at Bayer may extend or restrict the scope of its social media operations through additional guidelines tailored specifically to them. Learn more about setting up a social media channel.

Find Your Contact

If you have general questions concerning the use of social media at Bayer, please contact social.media@bayer.com. For specific inquiries you can find an overview of all other contact persons involved in the social media or regulatory activities at Bayer.

All Contacts at a Glance

Here you can find emergency contacts, business specific contacts and legal advisors. Get in touch with our experts.

More Contacts

Most frequently asked questions

CRISIS COMMUNICATION & ADVERSE EVENTS

How do I react to adverse reactions being reported?

Whenever any reports of adverse side-effects appear on your page you should take the following steps in your comments section.

Hide the post which contains a Bayer product name immediately.
Make a screenshot of the dialogue.
Copy and paste the text into a Word document (include the date of the post!) or an email cover letter.
Forward the information immediately.
If applicable: Send a private message to the user and explain purpose of hiding the post, request contact information for PV purposes.
Delete the post if no hiding functionality is available.

SOCIAL MEDIA AT BAYER

Am I allowed to use social media during my working hours?

We actively encourage all Bayer staff to join our social media activities. Follow the action by becoming a fan or follower of our channels or join the interaction yourself. Just make sure it does not interfere with work and no rules are breached.