Leveraging Paid Media on YouTube

Most YouTube users find videos by either searching for a topic or when the platform recommends a video they might like in an email or after watching a video. YouTube populates the search and recommendations streams by ranking high performing videos and the user’s watch history, attempting to get the best content in front of the right people.


Following best practices can go a long way to positioning your content to be found, but a paid approach will ensure that key videos are reaching the right audience. ​


While increasing video views will contribute to overall ​channel health, you can use YouTube for a variety of ​additional objectives including building awareness, ​channel subscribers or driving to a website. 

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