Crop Protection Branding - Product Branding - Crop Science Division

Health for all, Hunger for none

Contact

Bayer Identity Net Community

Bernhard Grupp (PFGPP)

Main Contact identity Net

bernhard.grupp@bayer.com

Tel.:+49 175 3013540

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Identity Net Brand Portal

Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Product Branding
Digital Channels
Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Media Pool
Where to find numerous license free media assets
Account Request
Details of access and a change of password for external users and the news archive.

Shaping agriculture to benefit farmers, consumers and our planet, that’s our corporate mission at Crop Science. Our Product Branding Guidelines help convey these aspirations and ensure successful brand management by also enhancing the customer experience.

We explain basics and principles, show visualized examples and offer templates for professional use. The consistent implementation will create synergies for our branding investments in a world of increasingly connected customer touchpoints.

Key Elements

Bayer Cross

Our Bayer Cross logo is a truly iconic and one of the world’s most renowned and respected trademarks.

Brand Logo/Brand Tag

The Brand Tag is a key design element for all “Complete Bayer Brand Endorsement Level 1” communication.

Applications

Left: Laudis Corn Herbicide ad with a field image. Right: Luna fungicide ad with grapes and text on crop vitality.

Ads, Posters and Brochures

The Bayer Cross is used in all advertisements, posters and brochures as a mandatory design element.

Three vertical banners display advertisements for products Sivanto prime, Luna, and Confidor by Bayer, featuring vibrant graphics and text in Greek and English.

Roll-up Displays and Billboards

The Bayer Cross always has to used for the design of roll-up displays and billboards for our products.

Promotional Items

Should be in line with Bayer’s aspirations and help to boost the brand image in our customers’ minds.

Two Bayer product ads: one for Velum Prime featuring a plant in soil held by a fist, and one for Chekker Xtend with an open door in a field under a cloudy sky.

PowerPoint Presentations

Product-related templates detailed here are binding for all corporate presentations to customers.

Packaging

Consistent branding is key for brand recognition, customer loyalty, trust – and successful sales.

FAQ

The FAQs provide you with quick answers to the most important questions.

Legacy Monsanto Transition

Level 1 Products

Atrazine 90 WG Equipagro

Bullet

Defensa

Degree Xtra

Flumyzin

Guardian

Guardian Tetra

Harness

Harness 84EC

Harness Xtra

Harness Xtra 5.6

Harness Max

Lider

Pantera

Retina Pro

Sumisoya

TripleFlex II

Warrent

Warrent Ultra

Contact

If you have any further questions, please contact:

contact_lindecke (1).jpg (8.59 KB)

Matthias Lindecke

Crop Protection

Tel.

+49 2173 38-3633

matthias.lindecke@bayer.com