Reporting for Community Engagement
A best-in-class social media strategy must adapt to suit our audiences’ interests, needs and behaviors. Staying nimble and attentive by engaging our community on social media drives transparency and engagement.
It’s worth noting that how we engage audiences is different than creating engaging content. Community engagement has its own distinct objectives, tactics and KPIs to consider for measuring and reporting.
|Answer questions in a timely and informative manner||
|Understand case volume and type to identify engagement drivers and gaps||