Q3 2020: Bayer Business in Brief
This presentation has been updated to include information on Q3 2020. Please make sure you only use this new version from now on.
Identity Net
Brand Portal
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Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
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Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
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Product Branding
- Overview
- Brand Architecture
- Global Product Branding Guidelines
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Crop Science
- Crop Science Code Design
- Crop Protection
- Legacy Monsanto Transition
- Corporate Compliance Policy
- Digital Marketing
- ImageBank
- Packaging Artwork Creation Guidelines
- Pharmaceuticals
- Consumer Health
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Digital Channels
- Overview
- Community Engagement
- Websites
- Mobile Apps
- Social Media
- E-learning
- Virtual Assistants
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Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.- Overview
- Why a strong Bayer brand is so important
- What about the Bayer brand?
- How you can help
- How to ...
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Brand Case Studies
- The new Bayer brand experience
- SeedGrowth
- WOMEN I Bayer: Gender symbol meets Bayer Cross
- Bayer brand value stays resilient
- Brand webinars: Coming to a place near you
- “Bayer says diversity”: the DE&I campaign in Korea
- Preceon® Smart Corn System
- Canesten and Bayer 04
- Aspirin Cardio: Sustainable branding is successful branding
- Inspiration: Deutsche Telekom
- Vegetables by Bayer
- 125 Years of Bayer in India: Global branding meets local
- News Archive
- Training
- Contact
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Media Pool
Where to find numerous license free media assets
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Account Request
Details of access and a change of password for external users and the news archive.