New section on Digital Advertising
See the rules on how to use the Bayer Cross and the key elements in banner, digital media and social media.
Identity Net
Brand Portal
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Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
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Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
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Product Branding
- Overview
- Brand Architecture
- Global Product Branding Guidelines
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Crop Science
- Brand Logo
- Crop Science Code Design
- Crop Protection
- Legacy Monsanto Transition
- Corporate Compliance Policy
- Digital Marketing
- ImageBank
- Packaging Artwork Creation Guidelines
- Pharmaceuticals
- Consumer Health
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Digital Channels
- Overview
- Community Engagement
- Websites
- Mobile Apps
- Social Media
- E-learning
- Virtual Assistants
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Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.- Overview
- Why a strong Bayer brand is so important
- What about the Bayer brand?
- How you can help
- Brand Skill Camp
- How to ...
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Brand Case Studies
- AI in Visual Content
- The brand advantage: A catalyst for growth and impact
- The new Bayer brand experience
- SeedGrowth
- WOMEN I Bayer: Gender symbol meets Bayer Cross
- Brand webinars: Coming to a place near you
- “Bayer says diversity”: the DE&I campaign in Korea
- Bayer Brand Value Reaches all-time High
- Preceon® Smart Corn System
- Canesten and Bayer 04
- Aspirin Cardio: Sustainable branding is successful branding
- Inspiration: Deutsche Telekom
- Vegetables by Bayer
- 125 Years of Bayer in India: Global branding meets local
- News Archive
- Training
- Contact
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Media Pool
Where to find numerous license free media assets
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Account Request
Details of access and a change of password for external users and the news archive.