Outdoor & Indoor Branding

First impressions count – so it is essential that Bayer buildings and premises around the world are easily recognizable in our branding, both outside and inside. We want all our buildings to provide a welcoming environment that extends the Bayer experience to everyone. Our premises our are physical business cards, with the globally recognized Bayer cross at their heart.

Signage Elements

Signage Elements

The Bayer Cross, typeface, pictograms, direction arrows, and relevant colors as core elements of signage design.

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Silhouette of a person standing in front of a welcome sign with Bayer logos and directory panels on a wall.

Indoor Branding

Indoor Branding as an aid to orientation inside a building.

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Illustration of a building with Bayer logos, a person standing by signs, and three flags displaying Bayer's logo and colors.

Outdoor Branding

The Bayer Cross, pylons, and flags as an integral architectural feature, highlighting the company’s presence.

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Modern office space with colorful seating, green carpet, and large pendant lights. Open layout includes a meeting area and workstations with computers.

Ambient Branding

Our company’s reception areas, foyers, waiting areas or conference rooms need to convey a positive atmosphere.

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Two side views and one rear view of a white van with a logo, and a similar van in dark blue with the same logo.

Vehicle Markings

Company vehicles are an important advertising medium as numerous people from different target groups see them when they are out and about.

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Illustration of a white lab coat and a green and navy jacket, both with a circular logo on the chest pocket.

Workwear

To ensure a uniform and smart appearance for Bayer employees there are binding corporate design rules for Bayer workwear.

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Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com