YouTube KPIs and Measurement
Measuring Success for YouTube Content and Activity
Performance analysis should occur regularly and strongly influences content creation and distribution approaches.
KPIs to consider on YouTube:
When building awareness:
- Watch time
- Average percentage viewed / average view duration
- Audience retention
- Keywords
When converting
- Re-watches (specifically for longer videos to gauge interest in specific topics in video)
- Engagement
- Click-through rate
- Playlist engagement
- Channel subscribers
Track your post performance insights through Sprinklr
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Bayer’s channels are integrated into the platform, making insight tracking consistent for better collaboration and overall global alignment.
Visit the modern engagement reporting dashboards within the Sprinklr platform for specific KPI tracking. |
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Contact the Channels and Amplification team for license requests: social.media@bayer.com
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